Verified audience metrics and data provenance

A number needs a source

The same audience figure can mean total subscribers, active recipients, monthly visitors or social followers. Clariq stores the metric together with its source and observation time.

Clariq provenance labels

The label describes how the information entered the system; it is not a prediction of campaign performance.

• Beehiiv verified: synchronized through the owner-authorised connection
• Publicly observed: extracted from an accessible publication page or feed
• Owner claimed: supplied by the media owner and pending review
• Clariq verified: checked through Clariq’s manual review process

Why this is better than a screenshot

Screenshots become stale and can omit definitions. A connected or timestamped source supports refresh, comparison and clearer buyer decisions while collecting less unnecessary personal information.