Terms of service
How Clariq works for creators and advertisers, in plain language. This is a launch draft that will be reviewed by a lawyer before Clariq takes any payment itself.
1. What Clariq is
Clariq is a marketplace where advertisers find and book placements in newsletters and niche websites. Clariq reviews every publication before it is listed and checks every campaign before it reaches a creator.
Clariq is not the advertiser or the creator. The placement itself is an agreement between those two, arranged through Clariq.
2. Your account
You sign in with a one-time code sent to your email address. There is no password. Keep access to that mailbox secure, because it is how your account is protected.
A new account needs a work email at your company's or publication's own domain, not a free mailbox such as Gmail, Outlook or Yahoo. The code proves you receive mail at that organisation.
Give accurate details, keep them current, and use one account per person.
3. Listing your publication
You may only list a publication you own or are authorised to represent.
Figures you enter — subscribers, audience, open rate — are shown to advertisers as your claim, labelled that way, until Clariq verifies them. Do not enter a figure you cannot stand behind.
Clariq may use an AI model to draft parts of your listing from your public web page. Anything drafted is marked as drafted until you edit it, and Clariq never takes an audience figure or a price from a page. A person at Clariq makes every approval decision.
Clariq may ask for changes, decline a listing, or pause one that no longer meets its standards. You can remove your listing at any time.
4. Listings made on your behalf
With your permission, Clariq may set up your storefront for you. Clariq records how and when you gave that permission, may keep a copy of the message you gave it in, and keeps that record privately.
You are emailed as soon as the listing is made. Until you claim it, the storefront says it was listed by Clariq with the creator's permission. From the link in that email you can confirm it, ask for corrections, or remove it in one step.
If you did not give permission, remove it from that link and tell us at support@theclariq.com. It is taken off the catalogue immediately and we will look into how it happened.
5. Booking requests
A request from an advertiser is not a booking until the creator accepts it. While a request is waiting, its date is held; a request nobody answers in time expires and the date is released.
Clariq does not charge an advertiser anything when they send a request.
6. Creative and campaign standards
Clariq checks each campaign's creative against the creator's stated format and the categories they do not accept before the creator sees it. The creator can still decline anything.
Advertising must be lawful, truthful and not misleading, and must not promote anything the creator has said they do not accept.
7. Payments and Clariq's fee
The advertiser pays the creator directly, before the placement runs. The creator confirms in Clariq once the payment has arrived, and the placement is scheduled only after that. Clariq never holds campaign money.
For each accepted booking, Clariq charges the creator a commission of 15% of the booking value, at the rate in force when the booking was made. The commission is owed only on a placement that ran and that the creator confirmed they were paid for. Clariq invoices the creator after the placement runs, once the amount owed in a currency reaches the equivalent of 200.
8. Cancellations and disputes
An advertiser can withdraw a request until the creator accepts it. Once accepted, only the creator can cancel, at least two days before the placement runs and with a reason; the advertiser can ask to cancel, and the creator or Clariq decides. Clariq can cancel a booking at any time after looking into it.
If a placement did not run as agreed, the advertiser can report it in Clariq. Clariq looks at the evidence and decides. A booking that was agreed and paid for must run as agreed, or the creator refunds the advertiser in full. Clariq does not charge commission on a placement that did not run.
If Clariq takes a listing down, new bookings stop, but bookings already agreed still stand: they run as agreed or are refunded in full. Clariq decides after looking into it whether to suspend the creator.
9. Your content
Creators keep everything they own. By listing, you allow Clariq to show your publication's name, logo, description and listed details on Clariq, including when promoting the listing.
Advertisers keep the rights to their creative and allow the creator to run it for the placement booked.
10. Acceptable use
Do not list publications you do not control, enter figures you know to be false, scrape or copy the catalogue, contact other users with unsolicited offers, or try to get around Clariq's security or review.
Clariq may pause or close an account that does.
11. Liability and contact
Clariq is provided as it is, and does not guarantee the results of any campaign. Nothing in these terms limits a responsibility that the law does not allow to be limited.
These terms are a launch draft and will be reviewed by a lawyer. We will email you before any material change. Questions: support@theclariq.com.