Standard terms for publications, podcasts and creators
Version 2026-10-draft-1
These terms are a draft and are still being reviewed. They show how deals on Clariq are meant to work; contracts cannot be signed on Clariq until the review is finished.
In plain words
- · The advertiser pays you directly, before the placement runs.
- · You run what the schedule says, on the dates it says, and send proof within 7 days.
- · If a placement does not run as agreed, the advertiser chooses a re-run or a refund for it.
- · Either side can cancel a placement with 14 days' notice.
- · Paid placements are labelled as sponsored.
This summary is a guide. The clauses below are what a contract contains.
The terms
- 1. What is being bought
The Media Owner will deliver the items listed in the schedule above to the Advertiser, during the dates shown, for the total price shown. Anything not listed in the schedule is not included.
- 2. Payment
The Advertiser pays the Media Owner directly, in full, before the first item runs, unless the schedule states different dates. Clariq does not receive, hold or forward this payment. Clariq's fee is charged to the Media Owner and is not added to the price shown here.
- 3. Creative and approval
The Advertiser supplies creative, or a brief for the Media Owner to write from, at least 5 working days before each item runs. Where the Media Owner writes or reads the copy, the Advertiser may ask for one round of factual corrections. Editorial voice stays with the Media Owner.
- 4. Disclosure
Every paid item is identified to the audience as sponsored, in the way the Media Owner normally does so and as the law where it is published requires.
- 5. Proof of delivery
Within 7 days of each item running, the Media Owner will send the Advertiser proof that it ran as described: a link, a photograph, a screenshot or a recording, as suits the item. The Advertiser may ask for one further piece of proof per item if the first does not show the item clearly.
- 6. If something does not run as agreed
If an item does not run, or runs materially differently from its description, the Media Owner will, at the Advertiser's choice, either run it again at an equivalent time and place at no further cost (a make-good), or refund the price of that item. If the schedule gives no price for the item on its own, the refund is a fair share of the total.
- 7. Cancelling
Either side may cancel an item that has not yet run by giving the other written notice at least 14 days before it is due to run, and the Media Owner will refund anything already paid for it. Inside 14 days, an item can only be cancelled if both sides agree. Production costs the Media Owner has already paid to a third party for that item at the Advertiser's request are not refunded.
- 8. Content
The Advertiser is responsible for its own creative and confirms it has the right to use everything it supplies. The Media Owner may refuse creative that breaks the law, the venue's or platform's rules, or the restrictions stated on its storefront, and will say why.
- 9. Clariq's role
Clariq is the marketplace on which this agreement was made and keeps this record. Clariq is not a party to this agreement and does not guarantee either side's performance.
Each contract adds the parties, a schedule of what is being bought, the dates and the price above these clauses, and is stored whole at the moment it is drafted.