Standard terms for billboards and outdoor media
Version 2026-10-draft-1
These terms are a draft and are still being reviewed. They show how deals on Clariq are meant to work; contracts cannot be signed on Clariq until the review is finished.
In plain words
- · The advertiser pays you directly, before the posting date.
- · You post on the date in the schedule and send a dated photograph within 7 days.
- · Days lost to damage or a fault are added to the end, or refunded.
- · Either side can cancel with 14 days' notice.
- · Artwork has to meet the site's rules and the local authority's.
This summary is a guide. The clauses below are what a contract contains.
The terms
- 1. What is being bought
The Media Owner will deliver the items listed in the schedule above to the Advertiser, during the dates shown, for the total price shown. Anything not listed in the schedule is not included.
- 2. Payment
The Advertiser pays the Media Owner directly, in full, before the first item runs, unless the schedule states different dates. Clariq does not receive, hold or forward this payment. Clariq's fee is charged to the Media Owner and is not added to the price shown here.
- 3. Artwork and posting
The Advertiser supplies artwork to the site's specification at least 10 working days before the posting date. Unless the schedule says otherwise, printing and installation are charged at cost and agreed in writing first.
- 4. Lost days
If the site is unlit, damaged, obscured or out of service for more than 24 hours during the booking, the Media Owner adds the lost days to the end of the booking or, if the site is not free, refunds them in proportion.
- 5. Permits and local rules
The Media Owner confirms the site holds the permissions it needs to display advertising. The Advertiser's artwork must comply with the rules of the local authority and any advertising code that applies.
- 6. Proof of delivery
Within 7 days of each item running, the Media Owner will send the Advertiser proof that it ran as described: a link, a photograph, a screenshot or a recording, as suits the item. The Advertiser may ask for one further piece of proof per item if the first does not show the item clearly.
- 7. If something does not run as agreed
If an item does not run, or runs materially differently from its description, the Media Owner will, at the Advertiser's choice, either run it again at an equivalent time and place at no further cost (a make-good), or refund the price of that item. If the schedule gives no price for the item on its own, the refund is a fair share of the total.
- 8. Cancelling
Either side may cancel an item that has not yet run by giving the other written notice at least 14 days before it is due to run, and the Media Owner will refund anything already paid for it. Inside 14 days, an item can only be cancelled if both sides agree. Production costs the Media Owner has already paid to a third party for that item at the Advertiser's request are not refunded.
- 9. Content
The Advertiser is responsible for its own creative and confirms it has the right to use everything it supplies. The Media Owner may refuse creative that breaks the law, the venue's or platform's rules, or the restrictions stated on its storefront, and will say why.
- 10. Clariq's role
Clariq is the marketplace on which this agreement was made and keeps this record. Clariq is not a party to this agreement and does not guarantee either side's performance.
Each contract adds the parties, a schedule of what is being bought, the dates and the price above these clauses, and is stored whole at the moment it is drafted.