A newsletter advertising campaign brief that prevents rework

A brief is a decision document

The first version should help the publication decide whether the advertiser is suitable. It should not arrive as a folder of unexplained logos and five competing messages.

Start with the product, intended reader and one campaign outcome. Then provide the exact destination and the claim the creative needs to communicate.

Include these inputs

Clariq collects structured information once so it can be checked against each placement’s requirements.

• Legal brand and product name
• Product URL and final landing page
• Ideal customer and campaign goal
• One-line value proposition
• Primary call to action
• Approved copy, logo and imagery
• Claims that require substantiation
• Restricted industries or compliance context
• UTM-tagged destination URL
• Named approver and deadline

Design for the publication

A sponsorship should feel native to the reading experience without disguising that it is paid. Respect the creator’s word count, tone, image ratio and prohibited categories.

Submit final assets before the owner’s lead-time deadline. Late creative should change the publication date rather than force an unsafe review.